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Small Business Marketing Consultant and Branding Specialist |
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Which Would You Rather Have... a One-Time Customer or a Lifetime Customer? ANNOUNCING: The Hottest New Book on The Internet
Revolutionary Breakthrough "Branding Formula" Shows Every Internet Entrepreneur How To Differentiate Your e-Business, Gain a Competitive Advantage, and Turn Your Web Site Into an Internet Moneymaker!
Book review by Arthur Kraft, Ph.D., Dean, College of Commerce and The Charles H. Kellstadt Graduate School of Business, DePaul University "e-Branded" Web Businesses Profit More! Can you feel it? I'm talking about that growing realization by online businesses that you are in a crowded and competitive online environment. And that you must differentiate your e-business from your competitors by developing a unique brand that offers a solution or result to your prospective market place. It's pretty obvious that it is even more crucial to e-brand your Internet business because there is not a real store for a prospect to come into.
The Online Sales Reality Breaks Down Like This... • The visual identity that your Web site visitor sees, • The branding solution message that they read and, • Your headline, sales and information content, is all they've got to go on when making a decision about which online site they will purchase from. Yours had better be strong and compelling. And, your e-brand must communicate that you have the results and the value-added customer service experience your prospective customer wants.
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Imagine This... Look around at the most successful Web sites (and by successful I mean profitable). What is it that they know that you don't? Quite simply it is that branding is a critical component of a "whole" e-marketing strategy and that implementing it correctly will give you a competitive advantage with your online business. I want you to visualize a person sitting behind a computer. Eyes focused on the screen and one hand on the mouse. Imagine for a moment that this person is your ideal prospective customer and they are surfing the Internet searching through a variety of choices trying to lock in on a Web Site that will reach out and grab their attention. A site that delivers...
Now you've gotten their attention, they read on to find that you boldly state your guarantee reversing all of the purchasing risk from them and placing it squarely on your shoulders. Keep visualizing as you watch that prospective customer read your informational content and your sales message. And with interest click around your site learning more about your product or service validating your credibility with testimonials from satisfied customers. Now imagine as that person reaches for their wallet, pulls out a credit card and enters it in your form titled "Order Now."
Welcome to the power
of As a child growing up in Utah, I lived on a ranch. Okay, well maybe a ranchette. Well to tell you the truth, most people would say it was just a big pasture. But to me it was like a ranch because my grandpa was a real rancher. Before moving to Provo ("the city" as my mother called it), he and my grandma and my mother ran a real cattle ranch in southern Utah. I can remember vividly going to the cattle auction with him on Saturdays to buy cattle that he would raise in our pasture. It was regularly my job to feed and water them. Since our few cows were contained by a fence in our pasture, it wasn't really necessary to brand them as it was when grandpa ranched on the open range. But I can remember going with grandpa to the ranch and listening to stories about branding time and about driving the herd to market. What I remember is how important branding was to him. He was a struggling rancher and times were very hard. He could not afford to waste even one cent. He knew that his future depended upon gathering up and accounting for every single calf and cow and making sure that they wore his brand. This was his herd and every individual cow mattered. It would determine his profit or loss during the selling season when he would drive them to market. He had a special talent or sense when it came to animals and he could find any cow from every nook, cranny and crevice in the mountainside when it came time to round up his herd for the branding process. Occasionally, he would find a cow or calf sick or in trouble. He would do everything within his power to save every animal or to protect the herd from one who had a disease and might spread it to the others. What does this simple story have to do with you and your business? Well, you will essentially be doing the same thing if you want to build a profitable online business. How do you do this? Think of it in three simple steps...
Basically, you round them up and communicate with them about your brand and the results and benefits you offer them. You keep reminding them why you are special and different than your competitors and you stamp your brand on them creating a loyal buying base.
You Can e-Brand YOUR
Site There are three ways to do it...
Then by developing my own sites and working with numerous clients in an agonizing trial and error method, I learned how, slowly but surely, that there is in fact a science to it. A formula that you can follow. First, the professional does not understand your product/service, customers, or the result you provide to them the way you do. Second, an "e-Branding" professional is hard to find. They are in great demand and are usually working for larger more successful companies or those Web sites that are venture capital funded where options and opportunities abound. Third, the good ones who really know what they are doing are quite expensive (the bad ones, you don't want at any price!) If you are ready to order now... Click here. Top Contact Us Guarantee About Us Order Now
Uncover This Hidden
Marketing The more I researched the issue of e-branding Web businesses on the Internet, the more I discovered why so many online entrepreneurs do not employ this critical marketing strategy in their own sites...
That's when I decided to... Reveal The Insider's
Secrets For Finally someone has revealed the insider's secrets of e-Branding for the everyday online Internet business owner and made it available so you can get it now. The information I cover in my book is the exact success formula for creating a Web site that makes money and helps you develop loyal, long-term "Branded" customers and clients. What I'm talking about is e-Branding your
Web site so that it is memorable to all those who visit
and sustainable so they will come back. I Was Dogged Determined To Figure It Out, Test It, Apply It, and Write It Out For Others I launched my first Web site on the Internet in 1996 (along with two of my tech savvy relatives) and have made many plenty of mistakes from that site to my current GetProfitable.com site. (Check out my credentials in "about us") In addition, I have had the opportunity to test my e-branding formula with my many marketing consulting clients with Web sites on the Internet. But there is one extremely important success ingredient I understand very well and that you should too. And that is... No matter what size or type of online business you have (even the smallest home-based business) you must create and develop your own e-Brand that will give you a competitive advantage against even your largest competitors. Communicating who you are, what results you bring your customers, and what your guarantee or promise is for satisfaction are all key elements of creating your online brand. What Does "e-Brand" Deliver? "How to e-Brand Your Dot.com Business" is jam packed with the specific step-by-step success strategies and case study examples that will walk you through... The five simple steps to build your online business into a Internet money maker:
Included, you will discover the formula for... • How to e-brand your online business to increase your profitability. • Naming your online business to telegraph a result. • How to create a "Branding Solution Message" that gives you a hands down advantage over your competitors. • How to build and drive quality traffic to your site. • Create the ultimate customer experience that brings your customers back to return and repeat purchasing from you and to gladly refer you to others prospects. • How to build brand loyalty that creates long-term brand equity. This information could literally be the difference between your online success and failure. Plus, I will walk you through actual examples of businesses that have tested and proven my e-Branding strategy. "Your ideas are simple and full of common sense!" Paul Hershenson, CEO, Art & Logic, Inc., phersenson@Art&Logic.com Wait. There's more. My "e-Brand" book does not stop at the success formula. It covers everything you need to know for branding, building, and driving traffic to your site and how to leverage your hidden marketing assets. For the first time, it delivers the "whole" Internet marketing strategy. If you are ready to order now... Click here. Top Contact Us Guarantee About Us Order Now
Why I Wrote This Book For You After being in the Web business myself and consulting with my many clients in the business, I realized the need and the opportunity to explain the "profitability fundamentals" of e-marketing as they apply to online businesses. I observed a big void of understanding among Web site owners — large and small, about how critical it is to e-brand your business, and how to do it right. I knew that I could help my clients by writing out the e-Branding success formula that I use everyday in helping them build and evaluate their business brand. And showing them that ...
Who This Book Is Written For The short answer is every business, because very soon virtually all will be online in some form:
Read what another online business Owner says:
This book is really written for you. The online business owner and entrepreneur that wants to squeeze every ounce of profit from your Internet business. I think we can all agree that the price of e-Branding is higher and harder than it was a year ago. But the cost of branding your business in a year from now will be much, much higher and much, much harder. The time to act is now! Take Full Advantage of My Guarantee ... The insider's secrets for e-branding success have now been revealed and are available to you in an easy to follow step-by-step formula that will show you exactly how to build your online business into an Internet moneymaker. I urge you to take advantage of this valuable information now and move to increase your market share before your competitor does. If you are serious about building your "Brand," promoting yourself as the "Expert" in your business category, and increasing your online "profits," then I urge you to Act Now! Online companies who understand this little known branding formula are already pulling in high volumes of visitors and becoming well known on the "Net."
With My Money Back Guarantee you cannot lose in any way. Simply ask and I'll refund your money immediately. So ... Don't Procrastinate. Order now while you are thinking
about it. Seriously, do it now. It will be the single best decision and investment you make for your online business this year. |
| © 2000, 2001 Kevin M. Clark | |||
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