Small Business Marketing Consultant and Branding Specialist

Freeport, IL - Feburary 8, 2001 - The first wave of dot.com companies set aside profit seeking to focus on gaining market share. As more and more of these are laid to rest in the Internet graveyard, companies are looking for a way to turn virtual ideas into real profits.

The solution can be found on the pages of "How to e-Brand Your Dot.Com Business," the newest publication of entrepreneur and successful e-businessman Kevin M. Clark. Clark has plumbed his experience to develop this practical guide to creating an attractive, informative and, most importantly, profitable commercial presence on the World Wide Web.

“The key ingredient is to differentiate your e-business which will help you gain a competitive advantage so you can turn your Web site into an Internet moneymaker," Clark explains. "The secret to this system is that it follows a simple formula that will help Web site owners discover the five simple steps to successfully e-brand their business online!"

Targeted at the potential or current on-line vendor, "How to e-Brand Your Dot.Com Business" lays out the process of developing a strong brand or identity for their company, creating a powerful and customer-friendly Web site, and gaining and building customer loyalty.

“It provides a no-nonsense guide to effective strategy for Web-based firms,” says Arthur Kraft, Ph.D., Dean, College of Commerce and The Charles H. Kellstadt Graduate School of Business, DePaul University in his review of the book.  “You are given secrets for successful e-branding.”

Clark is a regional winner of the Entrepreneur of the Year award sponsored by Ernst & Young LLP.  As a 20-year entrepreneurial veteran, Clark has been involved in the successful acquisitions of over a half dozen companies and has successfully taken a company public.

Additionally, he took part in the turnaround of three multimillion dollar businesses and has pushed the growth of all his own businesses to well over a combined $100 million.

More information about Clark or "How to e-Brand Your Dot.Com Business" is available by logging onto http://www.GetProfitable.com or by calling 801-459-9589.  Clark offers visitors to his Web site a free subscription to an informative marketing e-newsletter filled with promotional tips and strategies.

Kevin Clark is available for interviews.