Small Business Marketing Consultant and Branding Specialist

Take my Free and Fun Branding Quiz For a Chance to Win a FREE Copy of My New Book. "How to e-Brand Your Dot.Com Business"

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1) Is branding different on the Internet than it is for offline companies? (Click here for the answer)

1. Yes
2. No.
3. Don't Know.

2) Is e-branding just for the "big boys?" (Click here for the answer)

1. Yes
2. No.
3. Don't Know.

3) Business on the Internet has entered a Revolutionary new phase that is dictated by: (Click here for the answer)

1. Earning profits.
2. Getting the most traffic to your site.
3. How fast your site loads.
4. Bill Gates and the Microsoft machine.

4) What is e-branding? (Click here for the answer)

1. It is like the cattle analogy of branding a cow. You must send out and plaster your customers with ad specialty items that have your name and logo on them and then they are branded.
2. It is part of a "whole marketing strategy" that includes your brand, how you drive traffic to your site, how you convert prospects into customers and creating the ultimate customer purchasing experience.
3. It is part of an electronic tracking program that follows your customers from Web site to Web site to identify what they are purchasing from your competitors.
4. It is an advertising campaign on the Internet that includes banner ads and email messages to prospective customers.

5) Effective branding on the Internet can level the playing field for the small e-business competing against large competitors because: (Click here for the answer)

1. You can be seen as a credible business.
2. No one will know you are working out of your home in your robe and slippers.
3. You can create a level of "higher than expected" customer service that beats out even the biggest competitors.
4. All of the above.

6) The e-customer: (Click here for the answer)

1. Relies entirely on his/her perception and emotional response to you and your business.
2. Comes to your e-business at any time of day or night, weekday or weekend.
3. Will figure out if your site is about them or all about you.
4. All of the above.

7) I need a well thought out "branding solution statement" to help my prospective customer understand what I do, what result he/she will get if they choose me to do business with and what level of guarantee or promise for satisfaction they can expect? (Click here for the answer)

1. Yes
2. No.
3. Don't Know

8) If I am effective at branding my targeted market, I can expect my customers to: (Click here for the answer)

1. Come back and repeat purchasing with me.
2. Refer me to others who will come and buy from my Web site.
3. Never switch from my brand to a competitor for the same product or service.
4. All of the above.

9) An e-customer has numerous choices on the Internet. They are looking for: (Click here for the answer)

1. Consistency and trust.
2. A company that tells me why they are special and what is different about them over the others.
3. A Web site that says its all about you, its not about me.
4. All of the above

10) An e-customer will be loyal to "their" brand and they will even pay a premium for the benefit, result, advantage and comfort that comes with the value they get? (Click here for the answer)

1. Yes
2. No.
3. Don't Know

11) Is branding and advertising the same thing? (Click here for the answer)

1. Yes because the more money you pour down the drain into ineffective advertising it must be having some type of "top of the mind" awareness even if sales are not going up.
2. Yes because advertising companies tell me that it's true.
3. No. Branding is something you do to express your company's credibility, results and guarantee to a prospective customer and advertising is what you do to communicate that branding promise.
4. I don't know. Is there a difference?

12) Will e-Branding really work for me? (Click here for the answer)

1. Yes
2. No.
3. Don't Know

13) Is e-Branding worth my investment? (Click here for the answer)

1. Only if you want your online business to be profitable.
2. Not if you can have your next-door neighbor design your logo and you can create your branding solution statement without getting customer input.
3. Yes, especially if you realize it will create loyal customers who will prefer you over your competitors even if your price is a little higher.
4. Not if you get a call from one of those guys who telephone right at dinner time and don't want to sell you anything but want to be able to call the next time they have a hot stock tip. Perhaps you could get a better return on your investment with this deal. Shouldn't be too risky... do you think?

(Enter our contest below to win one of 10 FREE copies of "How To e-Brand Your Dot.Com Business." The drawing will be held December 31, 2001. The drawing will be totally random and not based on the amount of correct answers)

To enter for this drawing, simply enter your email address and click. Your email address will always be kept totally secure and confidential. It will only be used to send you your free subscription to the "Get Profitable Update" and to notify you if you are a winner in our contest.