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G E T P R O F I T A B L E U P D A T E!

March 15, 2001

The "Get Profitable Update" is an internationally published

e-newsletter delivering original, valuable and usable marketing

information, success tips, and business strategies that you can

use immediately to increase your revenues and profits.

A FREE, bi-monthly newsletter dedicated to helping you ...

... Make More Profit!

Email: info@getprofitable.com Web: http://www.getprofitable.com

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IN THIS ISSUE:

MARKETING: Writing powerful ads, letters, etc... that sell.

ENTREPRENEUR: 15 Ways to Increase Cash Flow

INTERNET UPDATE: Where is the Internet Really Going?

(Do you have a great web site to recommend to our readers?

If so, please email kevin@getprofitable.com)

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MARKETING: POWER WORDS

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POWER WORDS ... Writing Powerful Ads, Letters, etc... that Sell.

Part 1

You first have to realize that thousands of hours are invested

by the world's greatest ad-men/women trying to figure out what

motivates people to buy.

Especially when it comes to writing headlines for ads. Believe

me it's serious and important work to come up with the one head-

line, phrase, offer etc. ... that out-pulls the rest.

Even though it can be a tough job I can make it easier for you

by giving you a short list of power words and phrases, openings

and transitions that elicit emotion, response and action from

your prospects.

For example, when John Caples analyzed the 100 greatest money

making headlines, he found that these following 10 words

appeared over and over and over again (the actual number of

times is indicated in parentheses).

You (31) Your (14) How (12)

New (10) Who (8) Money (6)

Now (4) People (4) Want (4)

Why (4)

You can see that YOU appeared more than twice as many times as

the second YOUR (a form of you). When you write the word you or

your in a headline and in the body copy, you automatically force

yourself to write from the prospect's point of view.

You simply have no choice but to talk about what they want and

not about what you want. Thats what we call "WIIFM" or What's

In It For Me language. Now, this next set of words are to help

you to start thinking about you should be writing to your pros-

pects. These words will give your ads, letters, etc. ... life,

emotion, value and impact.

Use them in everything your write... especially HEADLINES!

News Value Interest Size

------------- --------- -------

Announcing Absorbing Massive

Latest Information Spacious

Revolutionary Revealing Mammouth

Advanced Secrets Vast

Presenting Exciting Voluminous

Quality Surprise Appearance

------- -------- ----------

Fine Amazing Classic

Exclusive Astounding Elegant

Rugged Striking Charming

Durable Fantastic Spectacular

Imported Remarkable Lavish

Rare Exquisite

Authentic Distinctive

Selected

How To:

People want to know how to do things - how to get ahead - how to

solve problems - how to make more money - how to enjoy life. In

each of the following HOW phrases, you can complete the phrase

with your own solution to the prospects problem.

How to get _______

How to have _______

How to keep _______

How to start _______

How to begin _______

How to improve your _______

How to become _______

How to develop _______

How to get the most out of ________

How to avoid _______

How to end ________

How to get rid of ________

How to conquer _______

How I ______

How I improved my ________

How to enjoy _______

How you can _______

Out of the 4 books and many articles and special reports I have

authored, by far the most successful are the ones where the

title begins, "How To..." As an example, take a look at my

newest book "How to e-Brand Your Dot.Com Business".

It embodies all the elements we are talking about and what's

more is that it really delivers value for anyone with an e-

business or who is thinking about starting an e-business.

I offer it as an e-book that you can get INSTANTLY or in hard

copy delivered to your doorstep. You can check it out at:

http://www.getprofitable.com/BooksandTapes.html

Stay tuned for Part 2 and more valuable "Word Power" advertising

phrases and action words in my next newsletter.

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ENTREPRENEUR: 15 WAYS TO INCREASE CASH FLOW

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Cash is the fuel that runs a business. Your business needs it,

(and enough of it) to make things run. But even the fastest

growing business can experience a cash crunch. Even when it is

profitable.

In fact, high growth businesses are often most susceptible to

cash problems because they need large amounts to fuel high

levels of growth. Here are 15 quick ways you can improve your

cash flow:

1) Pay your bills on time, but time the payments to be

received on or just before the due date.

2) Take advantage of early payment or prepayment discounts

if you have available cash.

3) Consider leasing equipment or machinery instead of

buying it.

4) Stay on top of overdue receivables.

5) Offer discounts for prepayment.

6) Try to get the most advantageous terms and longest pay-

ment periods for your purchases.

7) Find out about buying on consignment.

8) Keep inventory levels as low as possible.

9) Only buy in large amounts to get a discount when you are

sure you can use the entire amount purchased.

10) Get rid of slow moving items and donate or write-off

items that can not be sold.

11) Don't overpay estimated taxes, and wait to pay as long

as you can without incurring penalties.

12) File for refunds as soon as possible.

13) Examine income statement and list of expenses to look

for unnecessary purchases to cut.

14) Be cheap when buying office equipment or machinery.

Determine what you can afford and see what you can get

for that amount.

15) Look for used equipment and furnishings from auctions,

liquidators, and used office furniture stores.

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INTERNET UPDATE - WHERE IS THE INTERNET REALLY GOING?

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Where is e-commerce really going?

Despite an unrelenting storm of bad news about dot.com failures,

forecasters continue to predict a rosy future for e-commerce.

In the past few weeks, we have seen three big names on the

Internet disclose unfavorable news:

1) Disney Internet Group (NYSE: DIG) fired 135 people, in

addition to shutting down its Go.com portal

2) eToys (Nasdaq: ETYS) filed for bankruptcy

3) Walmart.com cut 24 employees and eliminated certain pro-

duct lines.

Meanwhile, the Nasdaq and the Dow Jones are sinking into what

appears to be bear territory. But in spite of all this, Henry

Blodget, Internet Analyst from Merrill Lynch, predicted that we

will soon see the Internet settle into 10 to 15 years of strong

growth that will create trillions of dollars of value. So what

are we to believe?

In a recent article written by Ken Yamada at RedHerring.com, he

pointed out,

"What we're really witnessing is not the collapse of

e-commerce, but the collapse of a business management

strategy. Internet-based businesses aren't inherently

faulty, they're merely the victims of poor planning,

poor execution, and dumb money; all of which doesn't

mean that e-commerce is doomed, but rather, that the

contrary is true."

Sounds wise to me.

The point is that doing business on the web in the past has not

been anything like the old-fashioned way of starting and growing

a business. It is a new industry and everyone has rushed to

figure out how to make it pay. What have we learned to this

point?

That building your e-business on an advertising revenue model

is tantamount to Internet failure. You must build your business

on a true marketing model. You must really have an "Internet

Strategy" that encompasses multiple streams of revenue and

profitability from your website.

This seems rather logical to anyone I say this to... but you

would be shocked at how many people I run across that have never

really established a clear set of objectives for their website.

I compare this to building a house. Before you ever pound the

first nail you know you must have an excellent set of house-

plans. The same is true for your Internet website. You must

have a roadmap for what you want to accomplish and how you're

going to achieve that projected outcome.

Not doing this is a major reason for failure on the Internet.

Yet on the other hand, more and more entrepreneurs and business

owners realize that being on the Internet is an opportunity of

unmatched potential to create and develop a profitable e-

business.

Sit back and watch ... soon you will begin to see and hear about

the successful and the profitable e-businesses that are out

there silently raking it in.

If you could use a little help in this area, feel free to email

me at: mailto:kevin@getprofitable.com or call toll free at:

1-800-854-5963 in the U.S. or 1-801-459-9589 outside the U.S.

================================================================

If you could use a little help with your Marketing or Branding,

call 1-800-877-5963 toll free in the United States

1-801-459-9589 outside the United States

email mailto:kevin@getprofitable.com or go to our

website GetProfitable.com for more free information.

================================================================

Pick up a Copy of Kevin's HOT New Book

++ E-BOOK delivered INSTANTLY for only $14.95 ++

++ Hard Copy for only $24.95 ++

================================================================

"How To E-Brand Your Dot.Com Business"

Revolutionary Breakthrough Branding Formula

Shows Every Internet Entrepreneur

How To Differentiate Your e-Business,

Gain a Competitive Advantage,

and Turn Your Web Site Into an Internet Moneymaker!

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"The perfect how-to book for dot.com entrepreneurs.

It provides a no-nonsense guide to effective

strategy for Web-based firms. You are given

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Which would you rather have...a one-time customer or a

lifetime customer?

Discover the Five Simple Steps to Successfully e-Brand Your

Business Online!

Check it out at either:

http://www.getprofitable.com/BooksandTapes.html

http://www.booklocker.com/bookpages/kevinclark01.htm

Now sold at: http://www.Amazon.com

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FREE ARTICLES FOR YOUR PUBLICATIONS

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I have many articles available for reprint that you can use in

your print or on-line publication, or company newsletter. You

may use articles written by me that you see in my Get Profitable

Update. All you have to do is print the article in its entirety

along with the byline at the top and the following identifier

paragraph at the end:

Feel free to forward this issue of the Get Profitable Update

e-newsletter to others as long as you forward it in its

Kevin M. Clark, www.GetProfitable.com

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Kevin M. Clark is an Entrepreneur Of The Year Award Recipient

and small business marketing consultant, branding specialist,

and speaker to many nationally acclaimed groups. Sign up for

his free valuable newsletter

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You can contact Kevin at: mailto:kevin@getprofitable.com

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Written by Kevin M. Clark,

"Entrepreneur of The Year Award Recipient," (Regional

Winner) and President of Clark Marketing Group, Inc.

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