Hello from Kevin Clark at GetProfitable.com,
I just ran across an article that I thought you would find of value. A new study has concluded that there are 6 types of internet users. It is an excellent update on the type of people who are using the Internet, where they are going and what they are spending money on.
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Media Metrix: Six Types of Online Consumer Identified
Apr 19 2000: There are six distinct categories of onlineconsumers and Internet marketers should focus on one or two ofthese groups rather than spreading their efforts too thinly.According to "All Visitors Are Not Created Equal", a new studyfrom Media Metrix and McKinsey, every online consumer fallsinto one of the following categories: Simplifiers, Surfers,Connectors, Bargainers, Routiners and Sportsters.Simplifiers want convenient and direct Internet shopping. Theyonly spend 7 hours a month online but they account for half ofall Internet transactions. Retailers must provide this group with"end-to-end convenience" and prove that shoppers will save timeby buying at their sites.
Only 8 percent of active Internet users are Surfers but theyaccount for 32 percent of all time spent on the Net and look at 4times more pages than other users. Surfers are attracted toconstantly updated sites with innovative design and features.Connectors tend to be new to the Internet and they are lesslikely to shop online, preferring to use chatrooms or send freegreetings cards. Companies with strong bricks-and-mortar brandsshould target this group, which constitutes 36 percent of activeusers, as newbies are more likely to trust a brand they arefamiliar with offline.
Another 8 percent of users are categorized as Bargainers, whohave an unerring instinct for cheap deals. More than half of alleBay users are Bargainers. They enjoy ferreting out bargainsand have a strong desire to be part of a community.Both Routiners and Sportsters use the Internet primarily for thecontent it provides. Routiners tend towards news and financialsites while Sportsters like visiting sports and entertainment sites.The main challenge for marketers is to exploit the high traffic tothese sites and turn visitors into customers.__/__/__/__/__/__/__/__/__/__/
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