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G E T P R O F I T A B L E U P D A T E!
September 21, 2001
The "Get Profitable Update" is an
Internationally published
E-Newsletter delivering original, valuable and usable
marketing
information, success tips, and business strategies that
you can
use immediately to increase your revenues and profits.
A FREE,
twice-monthly newsletter dedicated to helping you ...
... Make More Profit!
Published by Clark Marketing Group, Inc. (c)2001 Issue
No.0109-B
Email: info@getprofitable.com Web: http://www.getprofitable.com
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WHERE YOU CAN MEET KEVIN CLARK:
November 2,3 - Annual Collegiate Entrepreneurs'
Conference,
Westin O'Hare Hotel, Chicago, IL, Topic: E-Marketing
==================================================
IN THIS ISSUE:
1) A NOTE ABOUT AMERICA'S TRAGEDY:
2) MARKETING: The Seven Key Points for Fostering Long
Term
Customer Relationships
(Do you have a great web site to recommend to our
readers?
If so,
please email mailto:kevin@getprofitable.com )
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1) A NOTE ABOUT AMERICA'S TRAGEDY:
=============================================================
We are fortunate to have customers in every state in
America
including New York City and Washington DC and we want to
extend
our deepest sympathies and heartfelt prayers to everyone
affected by the Tuesday, September 11th attach on
America.
It continues to amaze us just how many lives have been
touched
by the ripple effect of this horrible act of
terrorism. We want
to send our sincerest admiration and appreciation to the
rescue
teams for their tireless efforts.
American's have a great desire to help and in that regard
we
have assembled for you a list of organizations and
telephone
numbers so that you can join us in suporting the ongoing
rescue
and relief work of these groups:
The American Red Cross: 1-800-435-7669
The United Way September 11th Fund: 1-212-251-4035
The Salvation Army: 1-800-725-2769
The New York Police and Fire Widow's and Children's
Benefit Fund:
1-212-227-3700
God Bless America!
Clark Marketing Group, Inc.
www.GetProfitable.com
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2) MARKETING: The Seven Key Points for Fostering Long
Term
Customer Relationships
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In our last issue we dug into the whole area of Winning
At
Negotiations and understanding the strategies and techniques
that will help you get all you deserve out of every
transaction.
If you missed it, you can view the two part series for
free at:
http://www.getprofitable.com/SpecialReports.html under
the
August 15, and Sept 2, 2001 issues.
In this issue I want to tell you the down and dirty
"makes
sense" seven key points that successful business
owners (offline
and online) focus on to increase their profit
margins. This may
or may not be new to you but can you say you honestly
practice
all seven areas and are optimizing your net income as a
result?
1) Bring'em Back Again and Again.
Ask
your customers what they want directly and give it to
them
again and again.
2) Always "Under Promise" and "Over
Deliver."
Customers expect you to keep your word. The most successful
business owners know that you must exceed their expectations
to
become your customers long term "Brand of Choice."
3) Empower Your Staff To Be An Advocate For Your
Customers.
Every
employee who deals with your customers must have the
authority to resolve complaints and go out of their way to
make
the customer feel like they were completely satisfied.
4) No complaints?
Are You Sure About That?
Encourage your customers to tell you what you're doing wrong.
Then
use that information as a gift and make necessary
changes.
5) You Can't Manage Profits If You Don't Measure
Everything.
What
I mean is that baseball and basketball teams do it.
You
should develop measures to tell you how well you are
meeting customer requirements.
Once you do you will know
what
is working and what needs improving. You can now
optimze your profits.
6) Show Respect For Everyone.
Be
polite and courteous. It works.
7) Benchmarking Is Fundamental For Successful Business
Owners.
Learn
how the best really do it; make their systems your
own.
Then improve them.
================================================================
For additional information on marketing strategies to
build your
business online or offline check out our FREE archives of
past
newsletter articles at:
http://www.getprofitable.com/SpecialReports.html
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================================================================
Your next success step is to brand your new customers
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return and repeat buyers who are so satisfied that they
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"Branding Your
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FREE ARTICLES FOR YOUR PUBLICATIONS
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I have many articles available for reprint that you can
use in
your print or on-line publication, or company newsletter.
You
may use articles written by me that you see in my Get
Profitable
Update. All you have to do is print the article in its
entirety
along with the byline at the top and the following
identifier
paragraph at the end:
Feel
free to forward this issue of the Get Profitable Update
e-newsletter to others as long as you forward it in its
entirety and leave in this notice. Copyright 2000, 2001 by
Kevin
M. Clark, www.GetProfitable.com
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Kevin M. Clark is an Entrepreneur Of The Year Award
Recipient
and small business marketing consultant, branding
specialist,
and speaker to many internationally acclaimed
groups. Sign up
for this free valuable newsletter at:
http://www.GetProfitable.com/Newsletter.html
You can contact Kevin at: mailto:kevin@getprofitable.com
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Written by Kevin M. Clark,
"Entrepreneur of The Year Award Recipient,"
(Regional
Winner) and President of Clark Marketing Group, Inc.
(c) Copyright 2000, 2001 Clark Marketing Group, Inc.
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