Get Profitable Update

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G E T P R O F I T A B L E U P D A T E!

November 1, 2001

The "Get Profitable Update" is an Internationally published

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information, success tips, and business strategies that you can

use immediately to increase your revenues and profits.

A FREE, twice-monthly newsletter dedicated to helping you ...

... Make More Profit!

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IN THIS ISSUE:

1) MARKETING: Checklist You Can Use in Defining Your Targeted

Niche Market

2) INSPIRATIONAL QUOTE: To Achieve Mediocrity or Not?

(Do you have a great web site to recommend to our readers?

If so, please email mailto:kevin@getprofitable.com )

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1) MARKETING: Checklist You Can Use in Defining Your Targeted

Niche Market

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Thanks for all your very positive comments from our Oct. 17,2001

Issue titled, "How To Get Your Customers or Clients To Buy More

And Buy More Often!" if you missed it you can check it out at:

http://www.getprofitable.com/SpecialReports.html

We have all heard a lot about targeted niche marketing, but

quite frankly when I am working with my marketing consulting

clients I ask them about their "Ideal Customer Profile" and

discover that many haven't ever clearly defined who their

ideal targeted niche customer really is.

Or, what superior benefit they can offer to that ideal customer

or prospective client that will compel them to buy from them

versus a competitor.

As a result, I have developed the following checklist

that I use to help someone characterize that ideal customer and

their superior and defining benefit that makes their business

unique, different and special to a prospect.

Perhaps these can help you too in establishing or reviewing

your targeted customer and the marketing approach you use to

distinguish yourself in your competitive marketplace.

1) Identify very specifically the type of customer I do business

with or would like to do business with.

2) What do I know about the buying habits, the business

activities, the business or personal interests of my customers

or prospects? How can I use this information to help me to

conduct a more effective marketing presentation?

3) Who else are my customers buying from either before or

after they would typically buy my type of service or product?

How can I establish a strategic alliance with that business

that will benefit us both?

4) What kind of customer or client do I want to deal with?

5) What other products or services go along with my product

or service that they would be interested in and would compliment

my core business?

6) How many different ways can I use qualified mailing lists to

improve the effectiveness and multiply the results and successes

in my business or professional practice?

7) Can I describe why my customers or clients buy from me

instead of my competitors?

8) What superior benefit, advantage, improved result is my

business or professional practice in position to give my

customer?

9) What superior benefit am I already actually providing my

customer or client with that is so subtle they aren't even aware

of it? Am I doing myself and them a disservice because I am not

adequately communicating this superior benefit and they are not

fully aware of it?

10) How can I extend my business or my practice into my

community or into another industry that will expose my business

to my target market with my unique superior benefit?

11) How can I provide greater service, benefit or provide

advantage, information or education in the press, through my

actions, through my company, through my strategic marketing

positioning, through my contacts?

I have not run across any business that cannot use some

variation of almost every one of these powerful target market

and brand building questions on this checklist. Use it to see

if there is something that will help you refine your ideal

customer profile as well as what makes your business special in

your competitive marketplace.

I can promise you that if you do it will help you grow sales

and profits.

For additional information on marketing strategies to build your

business online or offline check out our FREE archives of past

newsletter articles at:

http://www.getprofitable.com/SpecialReports.html

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2) INSPIRATIONAL QUOTE: To Achieve Mediocrity or Not?

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"Every time we sit at our desks and do the exact same job

the exact same way we did it the day before, we come

dangerously close to mediocrity."

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FREE ARTICLES FOR YOUR PUBLICATIONS

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I have many articles available for reprint that you can use in

your print or on-line publication, or company newsletter. You

may use articles written by me that you see in my Get Profitable

Update. All you have to do is print the article in its entirety

along with the byline at the top and the following identifier

paragraph at the end:

Feel free to forward this issue of the Get Profitable Update

e-newsletter to others as long as you forward it in its

Kevin M. Clark, www.GetProfitable.com

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Kevin M. Clark is an Entrepreneur Of The Year Award Recipient

and small business marketing consultant, branding specialist,

and speaker to many internationally acclaimed groups. Sign up

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You can contact Kevin at: mailto:kevin@getprofitable.com

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Written by Kevin M. Clark,

"Entrepreneur of The Year Award Recipient," (Regional

Winner) and President of Clark Marketing Group, Inc.

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