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G E T P R O F I T A B L E U P D A T E!

November 19, 2001

The "Get Profitable Update" is an Internationally published

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IN THIS ISSUE:

1) MARKETING: The Six Key Strategies To Increase Your Customers

Frequency of Purchase.

(Do you have a great web site to recommend to our readers?

If so, please email mailto:kevin@getprofitable.com )

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1) MARKETING: The Six Key Strategies To Increase Your Customers

Frequency of Purchase

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I am still getting very positive comments from our Oct. 17, 2001

Issue titled, "How To Get Your Customers or Clients To Buy More

And Buy More Often!" if you missed it you can check it out at:

http://www.getprofitable.com/SpecialReports.html

Increasing your frequency of purchase is one of the three main

ways to grow any business or professional practice. Here are

six key strategies that you can use to ignite your business

growth.

First. Develop a Back-end of Products and/or Services.

Most businesses have current customers or clients who are

probably very happy with your products and services. In fact,

they turn to you for the result or benefit that they know they

can count on you for.

Because they already have confidence in you, it is very easy for

you to introduce them to additional products or services that

give them similar or expanded benefits in their lives or

businesses.

You also have past customers or clients who are still prime

prospects for additional products or services you decide to sell

as a back-end. The concept of a back-end is that you're introd-

ucing both your current and past customers to new ways you can

help them improve their lives.

Second. Maintain a Strong and Positive Relationship With Your

Customers or Clients by Communicating With Them Personally by

Phone, Letter or Email.

A wise marketer once said, "I look at customers and clients as

dear and valued friends. I feel very fortunate to have them.

I feel deeply connected to them. I care about them far beyond

their capacity to spend money with me."

Building relationships with your customers or clients just makes

good business sense. If you share that feeling, you've got more

motivation and desire to communicate to keep in touch, just as

you would with any good friend.

If you look at your customers or clients as dear and valued

friends that you have the opportunity and the pleasure to serve,

it makes the process of doing business a lot more enjoyable,

exciting, and fulfilling.

Third. Endorse Other People's Products or Services to Your

Database.

The first question you must ask yourself is, "What other

products or services do my customers or clients tend to buy

or need before, during, and after they purchase my basic

product or service?

Next is to sit down and make a list of them. Then find out what

companies or professionals are the best at providing these

products or services. Then contact them and establish a

strategic alliance that gives you the opportunity to offer

their products or services to your customers or clients through

endorsements.

Fourth. Hold Special Events.

A special event is something like a "closed door" sale, pre-

ferred customer offers, a tent sale, hosted reception etc. The

strategy here is that whatever the size of your business or

professional practice, you owe it to your customers or clients

to acknowledge them and make them feel special.

If you do it through special promotions and events, it can be

very profitable for everyone involved while creating brand

loyalty.

Fifth. Offer Programs That Make It Easy and Appealing To Do

Business With You.

In many cases the greater the frequency of usage, the greater

the level of benefit the customer receives from your product or

service. If this applies to what you offer, then you owe it to

your customers or clients to offer programs that make it easy

and appealing for them to use it more often and get better

results.

Sixth. Price Inducements Work!

You probably have a lot of customers or clients who would

really appreciate and respond to an incentive to come back and

purchase from you more often. Think about how effectively this

has been used by other businesses you are familiar with such as

the airlines in their "frequent flier" programs.

Nearly everyone has a purchase punch card where if you buy ten

times you get the eleventh free or at a discount. Simply ask

yourself: How can I use price inducements to get my customers

or clients to buy more often from me?

Some form or variation of these six key strategies to increase

your customers frequency will work for every business. Simply

give it a try and watch your sales rocket!

For additional information on marketing strategies to build your

business online or offline check out our FREE archives of past

newsletter articles at:

http://www.getprofitable.com/SpecialReports.html

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along with the byline at the top and the following identifier

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Feel free to forward this issue of the Get Profitable Update

e-newsletter to others as long as you forward it in its

Kevin M. Clark, www.GetProfitable.com

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Kevin M. Clark is an Entrepreneur Of The Year Award Recipient

and small business marketing consultant, branding specialist,

and speaker to many internationally acclaimed groups. Sign up

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You can contact Kevin at: mailto:kevin@getprofitable.com

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