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G E T P R O F I T A B L E U P D A T E!

December 17, 2001

The "Get Profitable Update" is an Internationally published

E-Newsletter delivering original, valuable and usable marketing

information, success tips, and business strategies that you can

use immediately to increase your revenues and profits.

A FREE, twice-monthly newsletter dedicated to helping you ...

... Make More Profit!

Email: info@getprofitable.com Web: http://www.getprofitable.com

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IN THIS ISSUE:

1) MARKETING: Use This Powerful Success Technique... Its

Guaranteed!

2) E-COMMERCE: Latest Research Show Online Sales Still Growing

3) KEVIN'S MARKETING TOOLBOX

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1) MARKETING: Use This Powerful Success Technique... It's

Guaranteed!

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Thanks for all your positive feedback from our December 15, 2001

Issue titled, "How To Get Your Customers or Clients To Buy More

And Buy More Often!" if you missed it you can check it out at:

http://www.getprofitable.com/SpecialReports.html

In this issue I want to suggest a "Powerful Success Technique"

that the really wise and wealthy business owners employ.

It is to get you thinking outside your "industry" box and

quickly leverage your profitability.

I want you to do something that may be a bit surprising but

quite revealing. Get a list of at least ten businesses - or

practices in the same basic field you're in but outside your

direct marketing area.

Then get a list of ten businesses or practices that are very

similar, but not directly competitive to what you do. These

lists are easy to get. Call up your local or national trade

association.

Or go to a business library, or just ask a couple of your

vendors or suppliers to put you in touch with customers of

theirs who wouldn't be considered your direct competitors.

Once you get the names and phone numbers of these people, call

them up. Identify yourself and your business or profession.

Tell them you are not a direct competitor nor will you ever be.

Ask them if the two of you can talk for 15 minutes (or schedule

a future telephone or live appointment to do it) and share what

is working and what success practices each one is using. If you

are sincere and forthright in conduct and intent when you do

this, almost everyone you approach will say "yes."

When you talk to them here's what to do: First, take the

initiative of sharing with them what you think your most

effective success practices and business or practice building

methods have been.

Then ask them to share theirs with you. I've done this for many

clients and in a week of conversations, dozens of breakthrough

ideas get uncovered.

Ask good questions of the people you talk with. For example:

* What's your average transaction value?

* Have you found better ways to improve it?

* How many times do customers or clients buy from you?

* What system or process do you use to get them buying more,

or coming back more often?

Finally, ask them the one biggest lesson they've learned about

selling or marketing their product or service - and what they

think their biggest selling advantage over their competition

might be.

This shared brain-picking is pure gold. In some industries,

business owners pay up to $50,000 each to get together once a

month in groups of fifty and do this formally. Now you can use

this technique and pay nothing more than a little effort.

But if you do, it could add untold new profits into your pocket

in the next few years!

For additional information on marketing strategies to build your

business online or offline check out our FREE archives of past

newsletter articles at:

http://www.getprofitable.com/SpecialReports.html

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2) E-COMMERCE: Latest Research Show Online Sales Still Growing

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SURVEY: E-COMMERCE CONTINUES TO GROW, DESPITE SLOWDOWN

E-commerce will grow "whether the economic recovery is around

the corner or a couple years off," according to a study released

recently by Forrester Research.

Forrester, which surveyed approximately 9,000 online shoppers

for the study, said that e-commerce will continue to thrive

because most Web buyers are in high-income jobs not affected

by the weak economy.

Forrester predicts online retail spending will top $74 billion

in 2002 compared to an expected $51 billion in 2001.

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Kevin's Marketing Toolbox

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1) MARKETING YOUR WAY TO MAXIMUM PROFITS: Kevin's complete

"Guaranteed Results Marketing System" revealed. For immediate

information visit:

http://www.GetProfitable.com/BooksandTapes2.html

2) Target 75% of all Internet Users:

Take advantage of Overture's Premium Listings, which reaches

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3) Over 1,000+ PAGES of the Hottest, Proven Profitable Internet

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generate over $5.2 million each year. He is also the author

of the #1 best-selling Internet Marketing course online.

To check out his site that's jam-packed with THE EXACT

INFORMATION YOU NEED to start, build, and grow your very

own profitable Internet business, I highly recommend

visiting:

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This guy really knows what he's talking about!

================================================================

Kevin M. Clark is an "Entrepreneur Of The Year Award" Recipient

and small business marketing consultant, branding specialist,

and speaker to many internationally acclaimed groups. Sign up

for this free valuable newsletter at:

http://www.GetProfitable.com/Newsletter.html

You can contact Kevin at: mailto:kevin@getprofitable.com

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Written by Kevin M. Clark,

"Entrepreneur of The Year Award Recipient," (Regional

Winner) and President of Clark Marketing Group, Inc.

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