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Greetings:

I want to welcome all of my subscribers to the New Year. I have

prepared a Special Edition for this issue that includes several

articles on setting strategic objectives that I'm

confident will help you in your 2002 goal setting.

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branding efforts in 2002!

SPECIAL EDITION: Your New Year's Goals Are Just Floating Dreams

Until You Follow These Three Simple Steps

G E T P R O F I T A B L E U P D A T E!

January 4, 2002

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SPECIAL EDITION: Your New Year's Goals Are Just Floating Dreams

Until You Follow These Three Simple Steps

1) STEP ONE: Turning Your 2002 Goals Into Financial Success

2) STEP TWO: Set a Clear Timeline For The Achievement of Your

Goals

3) STEP THREE: Projected Hindsight Planning Technique

4)) KEVIN'S MARKETING TOOLBOX (This is the stuff I use)

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1) TURNING YOUR 2002 GOALS INTO FINANCIAL SUCCESS

===============================================

Success Using the Leonardo DaVinci System

The story is told that just like baby ducks learn to survive by

following and imitating their mothers, Leonardo da Vinci believed

that a key component to being successful is to model success by

doing what successful people do.

Like da Vinci, we too can choose to follow the same proven

success formula. da Vinci believed that throughout all the stages

of our lives, we should learn to consciously identify a success

model choosing to replace the ones we outgrow.

The point is that if you do this, you will begin a positive

adventure toward your worthy goal. For example, if you want to

become a better golfer, study Tiger Woods. If you want to become

a leader, study Abraham Lincoln (he never quit) or Winston

Churchill.

Should you aspire to become a true Renaissance man/woman, you

may want to study the great Leonardo da Vinci, the original

Renaissance man!

Michael Gelb, author of "How To Think Like Leonardo Da Vinci",

writes, "It would take an encyclopedia to begin to do justice to

the full scope of Leonardo's accomplishments." There is no ques-

tion about it da Vinci had visions.

What set him apart is that he was an action taker. He didn't

just think up great ideas, he acted on them. Most people never

realize that his ideas and creations spanned art, science,

engineering, invention and the military.

The critical lesson for you and I is the fact that da Vinci had

a "system" that he invented and followed religiously every time

he began to act upon a new idea.

da Vinci called it the "Smart System." It's a very simple system

that is easy to remember and easy to implement. You can use it

to help you achieve your goals. SMART is basically an acronym for:

S Specific: Define exactly what you want.

M Measurable: Figure out how you're going to measure your

goals.

A Accountability: Commit to being personally responsible

for achieving your goals. If part of a team, be sure

that accountability is clear.

R Realistic/Relevant: Set goals that are ambitious but

achievable. Make certain your goals are relevant to

your purpose.

T Timeline: Set a clear time line for the achievement of

your goals.

Let's look at da Vinci's success system a little closer.

SPECIFIC: DEFINE EXACTLY WHAT YOU WANT.

Once you have defined your success idea, have clearly committed

to your business and determined it is good and worthwhile, it is

time to decide how to turn that idea into a reality.

That is why we use goals. In essence, our goals become the map

that will get us from where we are to where we want to be. The

danger lies in the type of goals we set. If you planned to

travel from Miami to Seattle, you would have a difficult and

perhaps impossible time if you failed to determine through which

cities you would go along the way.

It is the same with goals: There are very few who becomes

millionaires without first earning $100,000 and then $500,000.

In setting your financial goals, determine the level of income

you want to have in one year, in two years, in three years, and

so on.

You must then decide what you will do in order to increase your

income by that amount. Perhaps at this point you need to go back

to the first step and make sure you have the right business idea

for you that leverages your skills and takes advantage of the

opportunities in the marketplace.

The world around you is constantly changing. You may have to

find and evaluate many ideas as you face the changes that affect

your goals.

When you set a goal, ask yourself: "What am I willing to pay?

How much do I really want this? Will I have the support of my

family and associates? What will I have to sacrifice to achieve

my objective?"

It has been said, "The best way to make your dreams come true is

to wake up." There is nothing wrong with setting high goals, but

remember that you will never succeed unless you also set

intermediate goals.

By setting small goals, you have a much better chance of

reaching that ultimate goal. Identify your success idea and

clearly commit to your business.

He who knows not and knows not he knows not:

he is a fool - shun him;

He who knows not and knows he knows not:

he is simple - teach him;

He who knows and knows not he knows:

he is asleep - wake him;

He who knows and knows he knows:

he is wise - follow him.

Contained in this Persian proverb is the difference between

those who know and those who do not know. Or, in other words,

those who have sought ideas and then put those ideas to work.

If you have a business, schedule brainstorming sessions with

your employees or with your executives or with your advisory

board (your spouse). The point about brainstorming is that it

is important to make sure that all ideas are considered.

Set aside time each week - or each day if necessary - for

self-evaluation. Many have found meditation and prayer a source

of success, as well as of strength, to implement their ideas and

"sticktoitiveness" needed to achieve their goals.

Observe nature. A falling apple was just the beginning for Sir

Isaac Newton. The Wright brothers attributed much of their suc-

cess to countless hours spent watching birds in flight. Whatever

else you do, be inquisitive.

Keep an open mind while searching for your success idea or you

may never recognize the idea when it presents itself.

Of course, the next step is to start. No amount of planning is

of value unless you begin. Rather than waiting for the right

opportunity, make the right opportunity.

Remember this: It's not what you say, or intend or dream that

counts in life, it's what you do!

===================================================

2) SET A CLEAR TIMELINE FOR THE ACHIEVEMENT OF YOUR GOALS

===================================================

Another important aspect of goal setting is establishing a time-

line just as da Vinci points out in his SMART formula. You must

decide how long it will take you to reach a goal. This will

enable you to chart your progress as you go along.

The key here is to realize that you can not build a house

overnight. It is a process of steps that all lead you towards

the accomplishment of your goal. The secret to speeding up the

accomplishment of your goals is to break them down into bite

size pieces and then assign a time and/or date to each

individual piece.

This will now seem much more doable and avoid the overwhelming

feeling of trying to accomplish a large task all at once. This

is where many people fail to reach their goals, and even their

potential.

Have you ever heard the story about, "How Do You Eat a Cow?"

If I came to you with a cow by my side and challenged you to eat

the cow, you would first think I was nuts, but then you would

think it would be an impossible task.

Well, what if I came to you with just one half of a side of beef

and challenged you to eat it. You would still think I'm nuts

and if you did not call for the men in white coats, you would

still think it impossible to eat even the one half cow.

But if I came to you with a cow cut and wrapped into packages of

steaks, hamburger and roasts, and challenged you to eat the cow,

you would now be able to imagine that you indeed could eat the

whole cow one steak at a time.

This story is simple but completely relevant to how we must

adjust our thinking about how to achieve our financial success

goals. This concept and the exact system for accomplishing our

goals is described later in the section called "Projected

Hindsight."

The point here is that da Vinci knew that goals are just floating

dreams and wishes until you assign a timeline to them. Once you

do you have a bite size piece you can accomplish that will lead

you towards your ultimate success.

Now, take your goals and assign a timeline to them. Really do it

now. Pretty SMART isn't it. The beauty of this system used by da

Vinci is that it is simple, easy to remember and will really

work for you too if you will put it into action.

It's pretty well known that da Vinci created such timeliness

creations such as the paintings, "Mona Lisa" and "The Last

Supper". But were you aware that he created the parachute,

bicycle, helicopter, folding chair, alarm clock, and the first

comprehensive drawings of the human anatomy?

REMEMBER THIS: There is no need to reinvent the wheel. To be

successful all you need to do is to follow the same formula that

the successful people already know. More importantly, implement

this valuable knowledge into your business and watch your sales

and profits skyrocket right in front of you.

Somebody once said that, "Your brain is much better than you

think, just use it!" Da Vinci used this system because it worked.

My point is that this system will work for you too. It will

lead you to the successful achievement of all your financial

dreams if you will simply FOLLOW IT!

==================================================

3) PROJECTED HINDSIGHT PLANNING TECHNIQUE

==================================================

Projected Hindsight. Let's get started step-by-step and

bite-by-bite with this quote from the Temporary National

Economic Committee:

"The chance of a newcomer becoming an established member of the

business community is sadly slight. He carries on until funds

are exhausted and then disappears from the scene. His place is

taken by another hopeful, certain that he has the abilities which

will permit him to succeed where his predecessor failed. Unaware

of the odds against them, and largely ignorant of the weapons of

trade prospective proprietors march stolidly to the ambush."

The most important concept I can possibly pass on to you in this

"Strategic Objective Goal-setting Edition" is the specific

formula forachieving any goal. The best way to do this is to put

it in the easily relatable terms of a story.

My brother decided to build a beautiful new custom home in a nice

rural area outside Chicago. Rather than spending more than he

could afford by having a builder design and oversee the construc-

tion, he decided to do it himself.

He knew that by acting as his own general contractor and by

organizing and directing the construction of his home he would

save a significant amount of money building a big equity into

his new home.

But he had never done this before and knew he faced an enormous

task. The first step was to educate himself. He started to study

design plans and went to subdivisions under construction to talk

to contractors.

Educating yourself means research, so he burned up the telephone

calling to learn about city and county building codes, permits,

rules, regulations and procedures.

At each step, he would learn something new that naturally led

him to the next level of investigation. Before long, he had

prepared the plans and was permitted to begin construction.

The next phase was to negotiate, employ and oversee the con-

tractors. This building stage went very slowly and every step

from the beginning to the middle was extremely hard and even

at times seemed almost painful.

Frustration and endless hours were encountered often.

But most importantly, he pressed forward one step at a time,

problem-by-problem, board-by-board. With the help of experienced

contractors the pieces came together and when it seemed like it

would never happen, the house was completed. The goal was

accomplished!

The reward gained! Was it easy? No. Did it take a long time?

Yes. Was it worth it? Yes!

So how does this relate to you? Well, the technique that my

brother used is the one and only success formula you can use

to accomplish any goal you strive for. Let's review. The first

thing he did was self educate himself and then design a plan.

Next, it was the struggle of step-by-step and board-by-board or

the daily implementation of the plan. Lastly, he sought help

from contractors and others to help him do the work as well as

give him guidance.

The analogy to you in running your own business or achieving

your financial goals is the same. Educate yourself and make a

plan, seek help from others (i.e. CPA, banker, attorney,

advisors, etc.) and stick with the plan during the struggling

stages.

Most importantly is to realize that you achieve your goal by

focusing on and accomplishing each step of the plan one at a

time. Realize, too, that the first stage must be achieved

before you move on to the next and so on and so forth.

Wise men have been pointing out this same principle for ages.

The fact is that a long journey begins with a single step.

Thomas Babington Macanlay states, "Knowledge advances by steps

not by leaps."

Now I want you to grasp this because this is the bottom line

secret on how to obtain your business rewards. In fact, if you

get nothing else from this special edition, get this.

It may not startle you and you may have heard it before but,

take heed, this is the wisdom of the highly successful.

What I'm talking about is projected hindsight. This is the

process that you must go through to specifically identify the

exact road map you establish and must follow that leads you to

your ultimate desired outcome.

Let's take it by steps in the process:

Ask yourself these questions:

Step 1 What are the exact results you want out of your business

(or what are the exact financial goals you are determined to

achieve) at the end of 1 year, 2 years and 5 years in terms of

net worth, gross revenue, net income, business size, number of

facilities, geographic scope, number of employees, asset base,

public image, exposure, etc.?

(Think about it and write it down.) Do it now.

Step 2 Assuming that you achieve the above desired outcome,

(and this is a critical step) imagine yourself there with that

success and then ask yourself the following question looking

back from 1, 2, and 5 years to now: I'm really glad that I did

(what)? e.g., I'm really glad that I:

* developed both a short term and long term (goals) business plan

* established an accurate accounting system

* gained complete expertise and confidence in my product or

service

* structured my organization to viably compete

* specialized my products and services to be able to market to a

niche target audience

* raised the necessary capital to last those first 6 months

* took on such an aggressive marketing campaign

* targeted specifically my customer markets to optimize my

opportunity

* managed my time to get maximum use and effectiveness

* sought the advise of a business consultant/advisor

* read all those books, attended all those seminars and strived

to attain all that knowledge

* kept the business legal and had my attorney review all those

contracts

* computerized my administration

* etc., etc.

The list of possibilities could go on and on to cover every

business department and business aspect, but I think you get

the point.

Step 3 Now begin to work backwards from the desired outcome.

For example, if your goal was to make a total of $500,000 net

income in 5 years, then you can easily divide to see that you

must make approximately $100,000 per year.

(You may not make $100,000 the first year and maybe more in

other years but for this planning example, let's stay with

$100,000 net income per annum.)

So if you know you want to make $100,000 per year, then divided

you must make approximately $8,333 per month. Well if you need

to make over $8,000 net income per month (using your own

operating ratio and calculation for whatever your business

industry average is), you break the number down again and now

you now know you may need to average approximately $X per month

in gross revenues.

And broken down further then this means you need X number of

sales at an average sale of $X each. To accomplish this, you

will need to make X number of sales presentations to potential

customers. I'm sure you are getting the point by now of how

the projected hindsight system works.

The numbers are irrelevant in this example. The key is the

planning process you go though in working backwards from your

desired outcome. This is primary to your business success.

In using this formula, the whole key is to identify every

element that needs to be accomplished if the goal is to be

attained.

Once you have identified every step by working backwards to

point zero, all you have to do is to begin to work forwards

and you have your stair step to achieving your financial

dreams.

Just remember to keep thinking, I'm really glad that I did

(what)? None of this matters if you don't write it down and

employ all your efforts to accomplish each step as it was

designed.

DO NOT AVOID THIS EFFORT and good luck!

=================================================

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