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G E T P R O F I T A B L E U P D A T E!

January 18, 2002

The "Get Profitable Update" is an Internationally published

E-Newsletter delivering original, valuable and usable marketing

information, success tips, and business strategies that you can

use immediately to increase your revenues and profits.

A FREE, twice-monthly newsletter dedicated to helping you ...

... Make More Profit!

Email: info@getprofitable.com Web: http://www.getprofitable.com

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IN THIS ISSUE:

1) PROFITABILITY: The Seven Characteristics of The Most

Competitive Companies

2) E-MARKETING: Free Pay Per Click Advertising

3) QUESTION FROM HOMEPAGE

4) KEVIN'S MARKETING TOOLBOX

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1) PROFITABILITY: The Seven Characteristics of The Most

Competitive Companies.

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There are seven characteristics that describe the most compet-

itive companies. Reveiw your own business to see how you stack

up against this checklist:

1) Market share matters; the 90th share point isn't as important

as the 91st, and nothing is more dangerous than falling to 89.

2) Understand and remember precisely what business you are in.

3) Whether its broke or not, fix it - make it better; not just

products, but the whole company if necessary.

4) Innovate or evaporate; particularly in technology driven

businesses, nothing recedes like success.

5) Acquisition is essential to growth; the most successful

purchases are in niches that add a technology or a related

market.

6) People make a difference; tired of hearing it? Too bad.

7) There is no substitute for quality and no greater threat than

failing to to be cost competitive on a global basis.

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2) E-MARKETING: Free Pay Per Click Advertising

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This week is a bit different than most. This week I wanted

to share with you an article I recently read about how you

can get free traffic that would otherwise cost you per

click.

There are a couple reasons I wanted you to read this. First,

if you haven't tried your hand at pay per click engines

this is a good way to start experimenting with these kinds

of engines. Second, if you already use pay per click

engines then this is a great opportunity to expand your

exposure on these kinds of engines.

This article comes from Nathan Power at

http://www.PayPerClickSearchEngines.com

Nathan has created THE resource when it comes to pay per

click engines.

I've included highlights from his web site are at the end of

his article.

Enjoy!

Kevin

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It is becoming increasingly popular for new pay per click search

engines to offer a bonus for signing up with them.

For example, OhSpot will put $50 into your account just for

creating an account.

If you are worried that your deposit will go untouched in a new

search engine, don't deposit any money, just look for one of

these engines that offer a free trial.

Dare I say that in most cases your bonus for signing up will

stay untouched for weeks, but what has it lost you? If you

find that one of them is actually bringing you traffic, it's

a bonus,because it's free!

If any of these new pay per click search engines know what

they're doing, it may even become semi-popular and you'll

already have listings there.

Here are just some of the pay per click search engines that are

offering such bonuses:

B2BSearch $100 - http://b2bsearch.tv

eTRiT $100 - http://etrit.com

OhSpot $50 - http://ohspot.com

Ban-x $25 - http://ban-x.com

BBFind $25 - http://bbfind.com

4PortalSites.com $10 - http://4portalsites.com

CashDream $10 - http://cashdream.com

a1max.com $5 - http://PayPerc.com/a1max/

Bluemacs $5 - http://www.bluemacs.com

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Here are some interesting sections from

http://www.PayPerClickSearchEngines.com

Pay Per Click Search Engines Update Newsletter

and Archive

http://www.payperclicksearchengines.com/update-newsletter-archive.shtml

Some very good pay per click search engine tools

http://www.payperclicksearchengines.com/search-engine-tools.shtml

Reviewed pay per click search engines

http://www.payperclicksearchengines.com/reviewed-pay-per-click-search-engines.shtml

http://www.PayPerClickSearchEngines.com

Highly cost-effective, targeted advertising.

Pay per click search engines are on the leading edge of

effective web marketing right now. This is an avenue that

deserves consideration.

For additional information on marketing strategies to build your

business online or offline check out our FREE archives of past

newsletter articles at:

http://www.getprofitable.com/SpecialReports.html

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3) QUESTION FROM HOMEPAGE

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Question from homepage:

"I am curious on how you guarantee results on marketing and

Branding? Do you use tracking methods particular to each client?

If so, what methods do you utilize?"

Thank you.

Celia C.

Celia, thanks for such a good question.

One measure of good branding is how satisfied a client is with

their brand when we are completed. So it is satisfaction guar-

anteed to you the client.

The real objective here however, is to define and create a brand

and positioning solution that sets the platform for your product\

service to establish itself as the "Brand of Choice" in your

competitive marketplace.

Their are many factors that go into this including the quality

of your prod/svc, your guarantee or promise for satisfaction and

the results or benefits that you deliver to your customers.

For marketing, results can be understood many times simply upon

the introduction of the strategies and techniques that you can

use to increase revenues and profits. Very likely ones that you

may not be using right now.

Additionally, when these new or unique applications are

implemented then the results are not difficult to track.

Thanks for your question and if I can be of assistance to you

in any way, feel free to call anytime.

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4) Kevin's Marketing Toolbox

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4) "HOW TO E-BRAND YOUR DOT.COM BUSINESS"

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Kevin M. Clark is an "Entrepreneur Of The Year Award" Recipient

and small business marketing consultant, branding specialist,

and speaker to many internationally acclaimed groups. Sign up

for this free valuable newsletter at:

http://www.GetProfitable.com/Newsletter.html

You can contact Kevin at: mailto:kevin@getprofitable.com

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Written by Kevin M. Clark,

"Entrepreneur of The Year Award Recipient," (Regional

Winner) and President of Clark Marketing Group, Inc.

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