A) Most certainly YES.

If you donÕt invest some real thought and energy into branding your e-business, you will miss the profit opportunity of being an Internet entrepreneur. You will be unable to obtain the market share penetration that you could if you implemented an effective branding campaign. The problem is that your competitors are out there doing it right now as you read this. They are locking in your customers and working to satisfy them so you will not be able to convince them to switch to you.