This was a trick question because there are two right answers. Both A and C are correct.

E-branding is worth your time, energy and investment because you do want your business to be profitable. I don't know about you but I am not in business for experience anymore... I want to earn profits... a lot of them as a matter of fact. I am imagining that you are the same. Your investment will also pay dividends when it comes to creating loyal customers who will prefer you over your competitors even if your price is higher.